4 p marketing rules read operation method - Hebei Gee Pipe Mill Co.,Ltd.

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4 p marketing rules read operation method

Each operation will have its own way, because everyone's thought is different, I like to think from the view of marketing. May ask you to look at the subject what is 4 p, simple to explain here, the marketing methods can be summarized as: products (product), price (price) (place), channel, promotion (promotion), referred to as the 4 p law. Below specific about how to use the 4 p law to operate electrical contractor

A, product.

From experienced electric business operations can be found that they spend about 40% of the energy in the products above, why so important product. Your fight, as a operation, should know:

1, the classification of the product. On the front page must have a clear navigation, if you don't even do the decoration, it is really hurt, I don't know what kind of spider is seven elder brother, but a clear navigation of web pages included and buyers shopping experience is certainly very good.

2, the product quality. Must be careful to analyze, to stand in the Angle of the buyers, ponder buyers psychological. What is your selling point, be sure to highlight their own bright spots; Where are your disadvantages to through what way to let buyers to dilute the heart concerns. That to do full time in details. How to know the advantages and disadvantages of their products, on the one hand, from his knowledge of products, make timely service return on the other hand, or when guests consulting, should have to find out the problem of products, of course, to attract point analysis, in order to further highlight and propaganda in the future.

3, product positioning. Every product has its own orientation, this sentence is absolutely can't go wrong, especially in the field of electricity, the facing the whole country and around the world. Index through serious customers every product is what kind of person, then your details page should be made of this kind of people like style, posters should be made of this kind of people like to taste. Factors to consider are here page color, layout, etc.

Second, the price.

Once ignored the importance of the price, I have a big loss. Also once have seen a lot of articles about the price, but only in himself to feel the importance in practice. Someone put electricity industry development is divided into several stages: electricity prices, visual electricity, electricity, quality brand electrical contractor. These four phases with the passage of time, the electricity constant evolution. Regardless of whether the future is so play, in the price of the electricity business era, we must focus on their opponent's pricing strategy. Especially in the similar products under the same keywords, must attach importance to price. This is easy to understand, if the same keyword search to two same function products at the same time, most will choose low price. How to price, on the one hand, look at their marketing investment, pay more attention to your opponent's strategy. On the one hand more.

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